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Segunda Vida to Open in Old Manatee

This Good News post was written by Adilene Sandoval, New College of Florida student.

One man’s trash is another man’s treasure. You’ve heard that phrase plenty of times in your life, but have you actually stopped and thought about its meaning and value. Well, Ashley Ciferno and Oscar Almazan have and they’re here to revolutionize the idea of retail with their business Segunda Vida! Based on upcycling and creativity they have completely transformed various pieces previously thought to be at the end of their life span into something new and exciting. Previously located at the Red Barn Flea Market, Ashley and Oscar create wonderful artistic pieces from recycled material giving them a second life, hint the name of their business. Now, they have plans of opening their own store this summer located at 708 Manatee Ave. E, Bradenton Fl, bringing to the Historical Village of Manatee an eco-friendly and sustainable shopping alternative.

Artistic rendering of the new Segunda Vida store front.


“Segunda Vida means ‘Second Life’ in Spanish, and we live to inspire a second life for everything and everyone. Through recycling, upcycling, conscious choices, artful expressions, and meaningful connections, we can continue to keep the planet Earth our beautiful home!” writes Ashely Ciferno and Oscar Almazan, owners of Segunda Vida, on their website. There you can learn more about their business and find the links to all their social media accounts, including Facebook marketplace, where they are currently selling their items as they continue the process of renovation.


It takes a creative mind to see rubbish on the side of the curb and turn it into something worth another life. That is why a business like Segunda Vida is so special, they mix the arts with recycling and create something new and upcycled. Creating a timeless piece for any home, Ashley and Oscar sure know how to make a unique piece as unique as their customers. “We only have to open our eyes and hearts and see what is already here”, says Ashley Ciferno when asked about the inspirations for her work. Segunda Vida also brings to light another important concept, sustainability. “Segunda Vida came to life as we decided to keep living the way we want to really live”. They proceed to talk about what they hope to accomplish in the near future, “To live in balance is the goal… we take and we must give back”. It can be hard to shop sustainably with consumer culture rising and more and more products being seen as single-used. By taking something that is already here and upcycling it into something else, they are saving many resources from going to waste. And by doing so they are helping save the environment, one less trash at a time.  With goals that would move the city of Bradenton forward, towards a cleaner and brighter future they are truly making an impact in their city.

Upcycled bench by Segunda Vida.


Thrifting, artistic, and sustainable shopper enthusiasts will soon have a new store to shop at. But it doesn’t stop there, as the new opening will also offer opportunities for community engagement and involvement. Segunda Vida will now be offering upcycle workshops and swap events!  Whether looking to buy or make quality second-hand items or colorful artwork pieces, Segunda Vida is the store for you! Segunda Vida’s new location will soon be open to the public and we hope you feel inspired to shop sustainably this summer!

Courtney Smith: Bradenton’s Emerging Cities Champion


In the summer of 2020, Courtney Smith saw a call for proposals put out by 8 80 Cities and funded by the Knight Foundation, and she knew she had an idea cooking that would be perfect for her home town of Bradenton. “What I really wanted to do was something out of the ordinary, something that would surprise people.” She wanted “to create an experience that will contribute to entrepreneurial attraction and investment in downtown Bradenton.”


Courtney Smith envisioned a way to cast a spotlight on the talent and resources we have locally in order to raise awareness about the creative people who are ready and willing to do the work to take Bradenton to the next level. When her proposal was accepted and she was honored as an Emerging Cities Champion, Courtney sprang into action.


THE DESIGN DOWNTOWN PROJECT 


Courtney’s visionary proposal involved selecting local businesses to be featured in artwork on empty commercial storefronts downtown to ignite the imaginations of people who live, work and play in Bradenton, and spark ideas about how our downtown might be activated.  


THE COLLABORATIVE PROCESS


For those of you who don’t know Courtney, who grew up in Bradenton and has lived here most of her life, she is a quiet and powerful force. Smith shared with Realize Bradenton that she is actually an introvert. She admitted, “when I found out I got the Emerging Cities Champion award, I thought to myself ‘Oh no! Why did you do this? Now you have to talk to people!”


And talk she did!  She rolled out an open call for business proposals, and soon learned that there is “an incredibly supportive network in Bradenton for shepherding new ideas. Each connection I made yielded a new connection and everyone wanted to help in some way.”


Courtney worked with Friendly City Forward, requested advice from the Manatee Chamber of Commerce and Realize Bradenton, and consulted with Bradenton’s Architectural Review Committee to get approval for her plan.  She is very grateful to the folks at the Keeton’s Center who have committed their commercial windows for their visible available space downtown. They have been excellent business partners for the project, and appreciate Smith’s energetic force and ideas. Jean Burke from the Keeton’s Center told Realize Bradenton that “Courtney’s project is a dream come true for us as we finish the Keeton’s Center and await our Certificate of Occupancy. The project helps us to highlight the existing structure and gives people an overview of how it would/ could look like when 100% occupied.”


It is important to Courtney that home grown artwork is spread across the windows at the Keeton Center, which sits in the center of town, across from the downtown post office. “We see corporate commercial renderings all the time, but it’s a completely different experience to be able to point to the building and say “hey that’s my neighbor’s dream.”


Courtney says she has learned so much through this project. In her words, she realized “if I can get out of my own head and do the assignment I am meant to do, it sets everybody else up to flex their skills and talents. “In that sense,” she says, “we all need each other.”  Courtney Smith is truly an Emerging Cities Champion and we are lucky to have her in our corner.


GET INVOLVED: CAST YOUR VOTE!


Courtney Smith asks that you please cast your vote for the entrepreneur you would most like to support! The winning entrepreneur will win funds to contribute to bringing their dreams to life.

The participating Bradenton entrepreneurs are:
Ashley Burns: Happy Juice
Ashley Ciferno and Oscar Almazon: Segunda Vida
Kristie Kindstrom: Your Honeycomb
Stephen Boyes and Holly Dunn: Every Body Yoga


Learn more about these visionaries and cast your vote for your favorite. Voting ends June 10, 2022.
http://www.designdowntownbradenton.com 

A Day in the Life of Marty the Marauder

Bradenton celebrity, Marty the Marauder, seems to show up everywhere! You’ve probably seen him at community events, strolling the Public Market, and of course at LECOM Park. But Marty maintains a cool distance from the press, and humbly declines to share his life story. This season, Realize Bradenton dug into find out more. Through interviews with Marty’s close friends, we have put together this exclusive about Marty’s background and daily life.

How Marty arrived in Bradenton:

At the tender age of 14, Marty became a deckhand aboard “The Filthy Squid” a famous Marauder ship known for treasure seeking. He travelled aboard the ship for 18 years, but he realized as years went by, that he just wasn’t cut out for the looting lifestyle. So, in 2010, when the ship pulled into the shallow waters just off of Bradenton Beach, he took the opportunity to change his life and abandoned “The Filthy Squid.” Once on land, Marty began hearing about a team of Pirates playing baseball. Eager to find out more, he found his way to the ballpark. As he approached, he smelled the hotdogs, popcorn and cotton candy, and heard the cheering fans. It felt like home! The management of the Pirates team took a liking to Marty, who started hanging out at the games. They swept him up, and invited him to join the ranks, as a perfect addition to their new team: The Bradenton Marauders. Twelve years, later, Marty still spends most of his days at LECOM Park.


A Day in the Ballpark with Marty Marauder:


Marty’s schedule is jam packed. On game days, he arrives at the park early. He suits up and jumps into his pre-game routine which varies from participating in ceremonies, to photo ops with groups being recognized at the game that day, to catching the first pitch! When a child yells out “Play ball” to get each game started, Marty is right there with them. During the games, he loves connecting with the team’s fans, taking photos, and making memories.

None of the ballpark games, especially the ketchup-mustard-hot dog races, would be the same without Marty’s antics. But what Marty loves most is dancing! Over the past twelve years, Marty has become a professional 7th inning stretch dancer. Watch for him next time you go to the ballpark, doing a jig on the Marauders dug out!

What fans don’t have the chance to see are the “behind the scenes” connections Marty makes. He is a mascot who delights not only the fans, but the players and the staff as well. The Marauders are a single-A team, which means that for many of the players, LECOM Park is their first experience in a big stadium with lights, music and yes, a mascot! Marty loves introducing young players and new staff members to the world of professional baseball.

Some of Marty’s favorite times at the ballpark are the Marauder’s theme nights when he gets to wear costumes and celebrate! He loves first responder’s nights, military appreciation nights, pride nights and all kinds of events celebrating our community’s diversity. This summer, he especially looks forward to the team’s Nine Devil celebration on July 29th, when the players, staff, and fans will celebrate the history of baseball’s Negro Leagues, and Bradenton’s famous and winning Nine Devils team.

Marty shines as the most loyal of mascots. He loves to see the Marauders win. When his team loses, friends say it can affect his mood. But win or lose, he remains a great sport, and devoted to the team. And when the ninth inning ends, and he has said his goodbyes to the fans, players and staff, he relishes moments to cool down with a cold Gatorade and put his feet up. When the team is on the road, Marty follows the games to see how his team is doing, and root them on from home.


A Day Outside of the Ballpark with Marty the Marauder:


Even when he’s not at the ballpark, getting his steps in by running the bases, Marty is a community celebrity. He loves supporting the team’s non-profit community partners, and keeps in shape by joining 5K races, ceremonies, ribbon cuttings, and of course he loves to wander through the Downtown Bradenton Public Market.

Many of you have been inquiring about Marty’s recreational life, and what he does to recharge his batteries. Of course, Marty has spent his life on the sea, and he loves the Gulf of Mexico. He travels by boat, takes Caribbean vacations and spends time at the beach, remembering his roots, and considering how lucky he was to wash up on the shores of Bradenton Beach all those years ago. So next time you’re at the beach, keep your eyes open, and watch for Marty the Marauder enjoying a well-deserved, relaxing day off!

Inspiring Urban Development in the Bradenton – Sarasota area with the help of Urban Lab

Written by Adilene Sandoval, New College of Florida Student


As a new arrival to the Sarasota – Bradenton area, I jump at any opportunity to learn more about the place and try new things. That is why when I learned Realize Bradenton and the New College of Florida Urban Lab were collaborating in a two-part series, I had to see what it was all about. The Urban Lab is a class started by Dr. Brain, a professor at New College along with a couple of students who decided to continue their work originally started as a research project back in January. Now with the help of Realize Bradenton, they are organizing events such as the Sunset Soirée, in an effort of receiving community feedback and guidelines on local urban development.


“The Sunset Soirée and the Friendly City Café are the first events we’ve organized, and while I’m excited to see the kinds of data and results we get from everyone’s participation, I’d say that these events are even more exciting in that we get to test the waters of what the Urban Lab can realistically plan in the future and make affiliations with wonderful groups like Realize Bradenton”, said Kelly Swain, a first – year New College student and one of the students working alongside Dr. Brain.


It was an evening of creativity with the event consisting of multiple fun exercises. Starting off simple, guests were asked to build their favorite childhood memory using the craft materials in front of them. It was then built into an ideal future city and finally a reflection of the three most important elements we want to see in the future. Using a foam box as a public transportation bus or a piece of fabric as a pier by the beach, we made our imagination come to life. Together we voiced our visions without realizing how impactful they can be.


The Urban Lab will now collect the results from the first event and present them in the second event of the collaborative series with Realize Bradenton, The Friendly City Café, on the evening of April 28 at the Manatee Chamber of Commerce. They plan to share the results people who attended the first event shared – and they’re inviting everyone who participated as well as the public especially those interested in community development to attend.


What better way to have your voice heard and participate in your city’s urban development plans? You have the chance to be part of something transformational. As a new member of the area, I am excited to see how the city will grow and transform.

Travis Ray Joins Board of Directors

Realize Bradenton welcomes Travis Ray, founder of Dapper Bowtique and associate managing director of Westcoast Black Theatre Troupe, to its Board of Directors.

Bradenton resident, Travis Ray, became involved with Realize Bradenton through its free entrepreneur program, The Start-Up Circle. The Start-Up Circle helped him develop a business plan for his handcrafted bow tie and accessory brand, Dapper Bowtique®. This opportunity helped his brand earn a Small Business grant from the Sarasota Chamber of Commerce’s new “Opportunities for All” program.

Travis Ray stated, “Realize Bradenton is an amazing nonprofit organization that serves the City of Bradenton with class. I have benefitted from their unwavering support as a local artist and entrepreneur. I want to make a difference in my community and I think by serving on their board, this is one of the best ways I can accomplish this feat.”

Since 2014,Travis has worked for nationally renowned, local nonprofit, Westcoast Black Theatre Troupe. In addition to his talents and skills of managing theatrical productions, Travis brings his extensive nonprofit experience to the Realize Bradenton board.

Realize Bradenton Board Chair, Carrie Price says, “Travis consistently brings energy, leadership, and creativity to projects he is involved with including his collaborations with Realize Bradenton. He has a professional background in theater production and management. He is an entrepreneur and has a welcoming heart. We are thrilled to have him join the Realize Bradenton Board of Directors.”

Saint Stephen’s Book Orders


On April 29, 2022, Don Brandes, illustrator of ‘Old Manatee A to Z’ and ‘Tales from the Table’ will be visiting with the Saint Stephen’s 1-6 grade students.


If you order a book, it will be delivered to your child on that day and they will have the opportunity to have it signed by Mr. Brandes.


Orders must be placed by 5pm on Friday, April 22, 2022.

In 2020, Realize Bradenton published the first children’s book to explore the history of the Bradenton area, “Old Manatee A to Z”.

Click here for a preview of “Old Manatee A to Z”.

Realize Bradenton’s second book “Tales from the Table” features recipes and stories with a twist of education!  

Click here for a preview of “Tales from the Table”.

Realize Bradenton Receives Six American Advertising Awards


Realize Bradenton is honored to receive six American Advertising Awards (ADDY) from the American Advertising Federation (AAF), Suncoast. The ADDY’s are the advertising industry’s most widely recognized accolade for creative spirit and advertising excellence at the local, regional, and national level. Conducted annually by the AAF, the local phase is the first of a three-tier, national competition. 


Realize Bradenton’s ADDYs include:
– Best in Category, Gold, and Silver Awards in Corporate Social Responsibility Campaign for the Love This City Bradenton campaign,
– Silver Award in Illustration for 2021 Bradenton Blues Festival Poster,
– Silver Award in Logo Design for the Love This City Bradenton logo,
– Silver Award in Film/Video/Sound Branded Content, More than :60 Seconds for “Our Fair City” music video.


The Love This City campaign, logo, and “Our Fair City” music video were funded by the Knight Donor Advised Fund at the Manatee Community Foundation. 


Realize Bradenton is a local nonprofit that brings people together to create a vibrant, healthy, prosperous, and fun community! 

A Love Poem to Bradenton

Is there anything more charming than writing a love poem to a city? Probably not, but one thing we can think of is hearing that poem performed live – read by the poet, a local actor & entrepreneur, and an 11-year-old.


The Bradenton Public Market was the site of the recent unveiling, if you will, of “To Realize Bradenton,” an ode to the community we all love. The author of the poem, Joanna Fox, along with Travis Ray and 11-year-old Gloria Ferrer took part in the public performance. Joanna authored the poem using community input through a survey distributed by Realize Bradenton; Travis is a local actor who works at West Coast Black Theater and owns Dapper Bowtique, a bow tie business; and Gloria is a precocious 11-year-old who professes love for the city’s rich history and architecture and who decided it was a “really cool poem” and “a neat thing to be a part of.”


The Community Poem is part of a suite of elements that make up the “Love This City Bradenton” campaign, an eight-month celebration of all things Bradenton. Fox was given responses to a survey asking residents what they love about this community. “I received pages of lines from people about what Bradenton meant to them. And I let the strongest lines to me percolate to the surface.”


The poem points out a quirky trick of the language – referring to the same word as both a noun and a verb. The poem was written at the behest of Realize Bradenton – referring to the nonprofit, a noun – and is entitled “To Realize Bradenton” … a verb to which we should all aspire.


Fox, who has been in Bradenton for nearly 40 years and who walks the Riverwalk most mornings, continued, “When you’re in love with somebody you want to be with them all day long – what is it in the morning that you love about them and in the evening and all throughout the day? There’s something that Bradenton has for everybody all day long, and it’s just waiting for you to find it. When I was reading the lines people sent, I kept saying ‘yes, that’s it!’”


“Yes, that’s it” came with lines about dolphins, the Village of the Arts, skateboarders, the crack of the bat and, of course, the Manatee River.


Travis offered: “I love that this poem is about community and collaboration. I love the art and the people here.” Gloria added “the architecture adds a neat historical vibe here.”


Yes, we agree, that’s it!


Read the entire poem here.
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An Eye on the Animals

An event like the Bradenton Area River Regatta has hundreds of preparation details to handle, and that involves dozens of agencies and a task force that begins meeting six months ahead of time. One member of the task force is there expressly for the manatees and dolphins.


Meet Becky Sinnreich. 


She’s the Lead Observer for Marine Observer One, Inc. It’s her mission to protect anything that’s swimming under the water in the Manatee River during the Regatta. 


An avid animal lover, she began Marine Observer One after learning about marine biology while volunteering at Mote Marine. These days, she’s constantly in the company of the unofficial mascot of Marine Observer One – a therapy dog named Drago. Drago, a Great Pyrenees mix, is nearly as big as Becky. 


But don’t be fooled by Becky’s diminutive stature and cheerful disposition. She’s a bulldog when it comes to protecting marine life. On race day, Becky does her work from a low-flying helicopter. Her team also has volunteer observers from the Green Bridge and from a boat on the river.


Someone sees a manatee or a dolphin and she’ll stop a race if she has to. She’s done it before.


“It’s about the animals,” she says insistently. “If there are animals in the race area, we don’t try to move them. We delay the race start, and they get to move on their own.”


And if an animal shows up during the race? “Heaven forbid that happens, but if it does, we will stop the race until the animal leaves the area safely,” she says.


Becky is in constant radio contact with the Coast Guard all day during the boat races. Before any high-speed activity starts, the Coast Guard waits for an all-clear from Marine Observer One. They will delay if they have to. 


“The higher you are, the easier it is to see under water,” Becky says. “So really, polarized sunglasses and a good hat are the only requirements for this.”


Well, and a helicopter. 


“We want people to have a good time, be safe and enjoy the water, the Riverwalk park. What’s so nice about racing here is that it’s so beautiful. And what makes it beautiful is the animals. We have them to thank for keeping it beautiful, so it’s a team effort to keep them safe.”


Thank you, Marine Observer One.

Creating a Poem

LOVE THIS CITY Valentine Celebration: Love Poem to Bradenton


This fall, as a part of the Love This City Bradenton campaign, Realize Bradenton gathered input from a wide spectrum of people who live, work, and play in our City. What do people love about Bradenton? What is the spirit of the City? What places and  people are most cherished?


With pages of your responses, we approached Bradenton poet, Joanna Fox to weave together a love poem to Bradenton. Ms. Fox is the creative writing teacher from Booker Middle School. She has won many awards including the USF Lifetime Achievement Award, the Maya Angelou Teacher of Poetry award, and the International River of Words Teacher of the Year Award. Her students have been honored at the Library of Congress. Carnegie Hall, and San Francisco. Joanna is a 40 year resident of Bradenton and realized years ago it is a great place to raise children and grandchildren.

Travis, Gloria and Joanna rehearsing for the poetry reading on Saturday!


On Saturday February 5th at the downtown Public Market, at our Valentines Day Celebration, Mayor Brown will introduce the first public reading of this love poem to the City of Bradenton. “To Realize Bradenton” will be read live by Joanna Fox, Gloria Ferrer and Travis Ray. Don’t miss it!

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