New “Road Art” to Connect Old Main Street in Downtown Bradenton to the Village of the Arts

Pedestrians and motorists will notice a unique and colorful street-applied installation of public art at the intersection of 12th Ave. W and 9th St. W over next week, adding to downtown Bradenton’s growing public art collection.

Pedestrians and motorists will notice a unique and colorful street-applied installation of public art at the intersection of 12th Ave. W and 9th St. W over next week, adding to downtown Bradenton’s growing public art collection. Commissioned by Realize Bradenton, the new road-applied art is the second installation of public art along Old Main Street geared to drawing pedestrians down Old Main Street and into the eclectic Village of the Arts.

Felici Asteinza and Joey Fillastre, known as Milagros Collective, were selected to create and install the street-applied art by a panel of local artists and residents appointed by the Bradenton Downtown Development Authority’s Public Art Advisory Board. The installation to the roadway will take place during the overnight hours of Monday, March 6, 2017.

milagros-collective-01_resized.jpg“We wanted to create a design that is abstract and timeless. The pattern is one of our signature designs, and we felt it was appropriate for creating visual connectivity between downtown Bradenton and the Village of the Arts,” said Fillastre.

The colorful, street-applied design will span the intersection of 12th St. W and 9th Ave. W, which is one of the gateways into the Village of the Arts. “What is unique about this project is the fact that the art is applied directly to the street with commercial-grade thermoplastic, which is better known as road striping material,” said Johnette Isham, executive director of Realize Bradenton.
In April of 2016, a request for qualifications invited artists with professional experience to create a feature that would encourage pedestrians to walk down Old Main Street and into the Village of the Arts. In July 2016, the Public Art Selection Panel chose Milagros Collective, who will begin work on the new installation during the evening of March 6, 2017.

In addition to expanding the public art collection, Realize Bradenton is currently developing WalkBradenton.com, an interactive, GPS-enabled website that identifies over 58 pieces of public art, 25 historical sites, and 145 places to eat, play, and stay, and guides users with their smartphone to explore these downtown assets. “With the growing number of quality public art pieces, as well as the Village of the Arts, downtown Bradenton is quickly becoming a destination for art enthusiasts,” said Isham. “WalkBradenton.com will connect visitors and residents with downtown’s public art, historical sites, the Riverwalk, Old Main Street, and over 145 places of interest,” Isham further explained. WalkBradenton.com will launch in the spring of 2017.

Major sponsors of WalkBradenton.com include the Bradenton Area Convention and Visitors Bureau, Bradenton Downtown Development Authority, and Mosaic.