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Creative Design Thinking (and doing)

The Realize Bradenton Cultural Master Plan is a 10-year road map that was shaped by the collective wisdom of over 1,500 people. The non-profit organization Realize Bradenton, Inc. executes the six master plan strategies with the Bradenton Downtown Development Authority and many other cultural, business, municipal, and non-profit partners.

To do so, Realize Bradenton employs a design thinking (and doing) approach that is human-centered, iterative, and practical.

Combining creative and analytical thinking we seek to build understanding and engage people in sharing and testing ideas and pursuing specific collaborative opportunities—to make downtown Bradenton a great place to live, work, play, and stay.

Design thinking (and doing) is never done. Great designs for programs, places, products, and promotions leave room for continuous improvement after launch.

 

 

 

 

Our Creative Team

This web site is an example of design thinking. Based on the cultural master plan and a focus on promoting interaction with residents and visitors, this site is intended to be fun, inviting, and informative.

As part of an integrated communications strategy offering multiple connection points, this web site works along side our many events, e-news, phone Hot Line, print promotions, and social media mix—Facebook, twitter, flickr, and blog.

Thanks to our creative team!

Johnette Isham, art direction and content; Anna Pohl and Kevin Webb, content; Realize Bradenton, Inc.

Mike Kennedy, Downtown Development Authority

Paula Murray, Artefact Design

Bryan Gordon, BGD-Bryan Gordon Design

Kevin McNulty, Net Weave

Don Brandes, Illustrator

Matt Plunkett, the Labrea

Jeanne Ciasullo, Photography

 

 

 

 

 

 

 

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